Proformative runs a professional community and resource website targeted at corporate finance, accounting, and treasury professionals. The site enables members to share news, ask questions, and exchange expert advice. It reports a membership of more than 350,000 users, mostly senior executives in finance and accounting. The company says it is building toward a marketplace model for corporate finance executives. Investors see that marketplace approach as a path to scale and stickiness. Proformative was founded in 2009 in San Jose, California and recently completed a new financing round.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

May 2011