Promoty is a platform that facilitates direct partnerships between brands and influencers, enabling in-house influencer marketing and focusing on the long tail of micro-influencers. The company was founded in October 2017 and is Tallinn-based. Promoty’s product aims to simplify and speed up influencer campaigns by removing expensive and time-consuming agency layers. The startup recently closed an oversubscribed €1.2 million funding round, which expands its financial runway. Promoty plans to use the new capital to accelerate market entries in Scandinavia, the Baltics and the Netherlands and to expand into major influencer channels including TikTok and YouTube. Customers and partners in the article cite active use of influencers across campaigns, signaling market demand for the platform.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2021