Promptwatch offers an end-to-end AI search optimisation platform that provides analytics, content optimisation and automated workflows to help organisations influence how they appear in AI-generated search results. Its platform analyses over 10 million data points collected daily—including user prompts, AI responses, citations and model updates—to identify sources influencing AI recommendations and surface content and technical gaps. The product includes an agentic AI engine that prioritises optimisation opportunities, generates AI-ready content, and publishes directly via integrations with content management systems; the company has built capabilities such as its Content Agent, Actions and Model Context Protocol (MCP). Launched in 2025 by founders Gijs de Groot and Klaas Foppen and headquartered in Amsterdam, Promptwatch is used by more than 1,840 organisations, including Duolingo, Fireflies and Monks. The company plans to use new funding to advance its agentic optimisation technology, expand internationally, and grow engineering and go-to-market teams, including opening a New York City office.

Total raised

$8M

Funding rounds

2

Latest round

Seed

Latest activity

Jul 2026