Pronto is a London-based, full-stack food delivery startup that owns and operates every step of the value chain—from ingredient procurement and in-house kitchens to its bow-tie-wearing delivery drivers. The company focuses on healthier takes on popular British dishes, committing to low salt, no added sugar, and providing at least two of the recommended five daily fruit-and-vegetable portions in each meal. By limiting its menu and pre-preparing about 80% of each dish, Pronto can maintain an average delivery time of 20 minutes and eliminate minimum order or delivery fees, with meals priced from £8. Containers are 100% recyclable and 70% compostable, reinforcing the firm’s sustainability positioning. Pronto currently serves roughly 1,000 core customers, some of whom order more than once daily and average over five orders per month, suggesting strong repeat usage. Management claims the model drives higher margins than marketplace delivery competitors because Pronto captures the entire transaction value instead of paying a 23% commission fee. Longer term, the founders describe their ambition as building the “food infrastructure of the future,” potentially replacing traditional kitchens and supermarkets.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2015