Proper offers a holistic sleep-health product combining telehealth-delivered sleep coaching with five proprietary supplement formulations sold individually or by subscription. Coaching is provided by board-certified health and wellness coaches under the guidance of a clinical psychologist and a behavioral sleep medicine specialist, and new users receive a free 30-minute consultation. The five supplement versions target core sleep, sleep+restore (with melatonin), calming (with L-theanine), clarity (with concentrated grape extracts), and immunity (with zinc, vitamin C, B6 and D). Proper emphasizes clinical validation: it is running a clinical trial on its formulations and relies on ingredients that have prior clinical support, backed by a scientific advisory board including Dr. Adam Perlman and Dr. Allison Siebern. The company was incubated at Redesign Health and will use new capital to boost sales and marketing and continue R&D; it also plans to explore cannabinoid (CBD) applications in future product development.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2020