Proper Good, Inc. is a ready-to-eat meal company based in Austin, Texas that offers 19 affordable meal options including oats, soups, and pastas. Its products are available in thousands of Walmart locations for under $5 each. In a Jan. 13, 2025 announcement the company said it secured additional funding in the fourth quarter of 2024, primarily backed by internal investors and board members. The company plans to deploy the funds to accelerate product development, expand operations, and enhance customer offerings. Proper Good said the capital will support expansion of its meal SKUs and deepen retail partnerships to introduce the brand to new households in 2025. Co‑founder and CEO Christopher Jane highlighted investor backing as enabling a wider variety of meals on Walmart shelves. Proper Good provides no-fridge-needed, fully cooked meals across oatmeal, soup, chili, curry, and overnight oats categories. Its products target keto, plant-based, gluten-free, dairy-free, and low-sodium consumers. Founded by Jennifer and Christopher Jane in 2020 and based in Austin, TX, the brand sold over 500,000 meals through direct-to-consumer channels in its first two years. Proper Good recently expanded into over 2,000 Walmart Supercenter stores. The company plans to use funds to support growth across e-commerce and retail and to drive product innovation.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Nov 2022