Proper offers end-to-end multifamily accounting and bookkeeping services that combine proprietary artificial intelligence with a distributed team of finance professionals, resulting in a solution that is more efficient, cost-effective, and scalable than traditional in-house accounting. Its platform targets property managers, owners, and asset managers across all real-estate asset classes, and the company’s fully remote delivery model proved advantageous during COVID-19. Proper’s automation tools aim to reduce labor and office costs for clients while increasing accuracy and speed. The firm’s long-term vision is to use accounting as an entry point to eventually process every transaction associated with property, the world’s largest asset class. Founded and led by CEO Mark Rojas, Proper reached $1.1 million in annual recurring revenue within five months of launch, moving from zero revenue to meaningful traction quickly. The recent capital raise will be directed toward strengthening business fundamentals and advancing its proprietary automation technology.

Total raised

$14M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2021