Propulse employs deep learning models that leverage features of product images to better understand customers’ tastes and serve personalized recommendations to retailers. The company targets small and medium retailers that lack the large behavioral datasets of Amazon or Zara, and has marketed its service to brands including early customer Frank + Oak. CEO Eric Brassard, who drew inspiration from his experience at Saks Fifth Avenue, leads the product strategy. Propulse charges retailers either by volume (compute used) or by performance, taking fees tied to measured improvements in conversion rates. Frank + Oak reported a 2.5X conversion lift on a new recommendations page powered by Propulse, though attribution between marketing and technology was noted as uncertain. The startup launched publicly alongside a seed financing round to expand its retail footprint and product deployment.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2017