Protiv, co-founded by Michael Fortinberry and David Franco (CEO), is a patent-pending, integrated pay-for-performance platform designed for construction, landscaping, and service industries. The platform legally complies in all 50 states and directly links budgets, goals, and timelines to worker incentives. It provides worker-level visibility and engagement with a configurable performance-based bonus structure integrated into customers' operating platforms. Customers range from small landscaping companies and mid-size trade contractors to large civil construction companies. Users have applied Protiv to improve teamwork, quality, production, communication, and safety operations. The company plans to use the funds to build additional product features and expand its go-to-market strategy.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2024