Psudo is an LA-based direct-to-consumer sneaker company founded in 2020 that manufactures made-in‑USA, small-batch sneakers using REPREVE yarn made from recycled water bottles. Its slip-on sneakers feature printed laces and 3D sublimation printing to produce unique, zero-waste designs offered in multiple silhouettes for men and women. The company uses an on-demand manufacturing process intended to reduce waste and carbon footprint and reports each pair saves 7.2 single-use plastic bottles; to date it has diverted over 61,000 bottles. Psudo emphasizes comfort and performance—machine washable, water- and oil-resistant, sweat-wicking and anti-microbial—with anatomical foot support and an approximate eight-week ideation-to-execution timeline. The brand plans to scale by investing in its product pipeline, wholesale distribution, sustainable supply chain, and omnichannel marketing to meet growing consumer demand for sustainability, affordability, and transparency. Financially, Psudo completed a $3M seed financing and intends to use the funds to expand designs, collaborations, and distribution channels.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

May 2022