Pulsate provides a mobile-first, personalized member engagement platform that enables credit unions and community banks to deliver data-driven, localized and relevant mobile marketing communications. The company works with over 270 credit unions and community banks, reaching 20 million consumers. Pulsate positions its solution to help community financial institutions deliver personalized, timely and relevant outreach to members in moments of need to deepen relationships and drive deposit growth. The company has experienced rapid growth and rising demand over the last year. Pulsate plans to use the Series A proceeds to accelerate growth, expand staff and resources, and continue empowering community FIs to cut through digital clutter and communicate more effectively. Its stated goal is to boost loyalty and retention for clients by enabling targeted, timely engagement across digital channels. Pulsate operates a mobile marketing engagement platform centred on proximity marketing and captures millions of mobile data points daily to deliver real-time insights and contextual interactions. The company says its platform enables clients to bring digital assets to life and continuously engage customers through contextually rich mobile experiences. Clients named in the article include SITA, Amadeus, NCR, Heineken, Dunnhumby, Boyle Sports and Miami Airport. Management has changed recently: Sarah Martin was appointed CEO while founder Patrick Leddy departed the board on June 15, and investors have signalled support for a turnaround under her leadership. Financially, the operating company Pulsate Mobile Ltd had equity invested of €2,340,000 in December 2017, posted a €620,000 loss in 2017 (after a €820,000 loss in 2016) and reported accumulated losses of €2.1m at year-end 2017. The company began 2018 with €220,000 in cash, had eight staff (down from 13 the prior year) and secured additional shareholder funding in mid-2018. Pulsate is a mobile marketing software provider based in Dublin, Ireland, and San Francisco, CA. Led by CEO Patrick Leddy and CMO John Walker, the company provides a platform that understands customer behavior across location, app usage and CRM. Its product allows mobile marketers to send personalized campaigns, increase user engagement and deliver experiences to build brand loyalty. FinSMEs reported on 02/08/2016 that Pulsate raised $1.5m in funding from a group of investors. The company intends to use the funds to further its US growth and expansion. Pulsate operates an end-to-end context marketing platform that integrates via an SDK into new or existing apps to surface relevant content based on user behavior and preferences. The platform collects in-app behavioral data, social data, geofences and Beacon signals to build layered contextual segments. Founder and CEO Patrick Leddy says Pulsate combines behavioral data, interests and past purchases so that location is used alongside richer context. The company will use the $1.2 million raised to expand its platform and service customers. Competitors called out in the article include Gimbal, Urban Airship and Estimote.

Total raised

$11M

Funding rounds

4

Latest round

Series A

Latest activity

Feb 2024