PumpUp is a Toronto-based health and fitness community and mobile app that lets users share and achieve health goals. The app enables users to share challenges and achievements, track fitness, and receive support from a global community. PumpUp's app has been downloaded 5 million times. The company is led by Founder & CEO Garrett Gottlieb and co-founder & president Phil Jacobson. In 2016 PumpUp received an investment from Social Discovery Ventures; the amount was not disclosed. The company is also backed by General Catalyst Partners, Azure Capital Partners, Freycinet Investments, Relay Ventures and angels. PumpUp is a mobile social fitness app that combines photo sharing, custom exercise plans, coaching, activity tracking (reps, calories, time) and healthy recipe sharing to create a supportive community. The product’s photo-focused approach is core to engagement; the company says members who share photos are more than five times likelier to stay on track. PumpUp reports over 1.7 million users and that more than 90% of its community is female. The team is hiring in Canada and the U.S., and internationalization/localization (Spanish, Arabic, French) and local geography features are in the product pipeline. Financially, the company recently closed a $2.4M seed financing and had prior financings including an undisclosed seed and a $200,000 angel round in September 2013. The new capital will be used to expand the community, team and product.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

Jul 2014