Pura combines smartphone technology and fragrance into a device and delivery system aimed at homeowners. Its home device can deliver programmed scents throughout a home from an app anytime, anywhere. Each of Pura’s designer-grade fragrances is formulated with fine, responsibly sourced ingredients. Led by co-founder and CEO Bruno Lima and co-founder and Chief Creative Officer Richie Stapler, the company emphasizes fragrance innovation and product development. Pura intends to use the funds to expand its product line and to broaden and accelerate product development and fragrance innovation. The company is based in Orem, UT and raised $4.4M in seed funding.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2020