Pure Glow offers an organic, non-toxic airbrush tanning service that reacts with skin melanin to produce a natural-looking, smell-free tan. The brand emphasizes ingredient transparency and inclusivity across skin types, serving customers with conditions like vitiligo, eczema, and acne. Founder Lauren Rampello Becotte developed the formula after a decade of research and launched the concept in 2015; the company currently operates two locations in Massachusetts. Pure Glow has invested in a refreshed website, partnered with Heitler-Houstoun design architects for a new studio look, and hired experienced franchise executives. The company began franchising in 2023 and is preparing to expand nationally through franchising, targeting the tri-state area, Washington D.C., Philadelphia, Dallas, Phoenix and Miami. The average cost to open a Pure Glow studio is reported between $335,700 and $661,850.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2023