Pure Green makes cold-pressed juices, smoothies, shots and in-store items (açaí bowls, oatmeal) formulated with superfoods and no added sugar, and its products are available across major U.S. retailers. The company operates a franchise model that uses scalable SQF-2 regulated manufacturing facilities and a national distributor network to supply bottled juice to franchise locations. Pure Green currently has 25 locations open or in construction and was on pace to open 50 new locations by the end of 2021, with development schedules committing over 400 franchise units. Management projects the franchise division and new products to help the company reach a $35 million run rate by 2022. During the pandemic the company relied more on third-party delivery (peaking at 35% of revenue, now ~20%), and adopted a courier powder system in its POS Square app to avoid high delivery commission fees. The brand has pursued partnerships (including a blue banana smoothie with Jonathan Cheban) as part of its retail and franchise growth strategy.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2021