Pure Storage builds FlashArray storage systems that combine consumer-grade flash with software de-duplication and data-shrinking to deliver SSD-like speed at or below the cost of mechanical disk. The company claims its FlashArrays are 10x faster, 10x simpler to manage, 10x more space- and power-efficient, and cost less per GB than performance disk-based arrays. Management says Pure Storage is taking aim at incumbents such as EMC, HP and IBM and believes it has at least a two-year head start and a potential $60 billion market opportunity. The company reported 700% year-over-year growth and consistent 50%+ sequential quarterly growth. It plans to deploy recent funding toward R&D, sales and marketing, and building its channel partner ecosystem. CEO David Hatfield says the new cash infusion makes the company cash positive and provides flexibility and an R&D runway. Pure Storage builds all-flash enterprise storage arrays for server virtualization, desktop virtualization (VDI), database workloads (OLTP, real-time analytics) and cloud computing. Led by CEO Scott Dietzen, the company targets high-performance storage use cases and is actively hiring. It closed a $150M Series E pre-IPO round, bringing its total capital raised to $245M. The financing was led by T. Rowe Price, Tiger Global Management and other public market investors, with participation from Greylock Partners, Index Ventures, Redpoint Ventures, Samsung Ventures and Sutter Hill Ventures. Pure Storage plans to use the proceeds to accelerate expansion in Europe and Asia, grow its sales, support and marketing teams worldwide, and increase investments in research and development. Former Data Domain CEO and early backer Frank Slootman joined Pure Storage's board. Pure Storage, founded in 2009 and based in Mountain View, CA, is an all-flash enterprise storage company focused on broad deployment of flash in data centers. Its flagship product, the FlashArray, uses inline data reduction techniques—deduplication, compression, and thin provisioning—to reduce data footprint and lower storage costs while delivering performance and resiliency. The company announced general availability of its third-generation FlashArray featuring FA-400 hardware and the Purity Operating Environment 3.0, which the company says doubles performance and capacity and adds features like full encryption and zero-overhead snapshots. Pure positions its arrays as dramatically faster and more space- and power-efficient than disk-centric alternatives, targeting workloads such as server and desktop virtualization, databases, and cloud computing. Pure Storage has entered a strategic partnership with In-Q-Tel to further develop FlashArray capabilities for U.S. Intelligence Community needs, signaling a government-focused product development push. Pure Storage builds FlashArray, an all‑flash storage appliance that uses consumer‑grade flash memory to deliver high‑availability, enterprise‑grade storage. The company claims FlashArray is competitive with — and cheaper than — traditional storage, offering sub‑millisecond inline data deduplication and compression. FlashArray integrates with systems from VMWare, Oracle, SQLServer and VDI. Since emerging from stealth last year the company has shipped more than 100 FlashArray devices to customers. Pure Storage plans to use its latest funding to expand operations into Europe via channel partners and to hire additional sales and engineering talent. The company faces competition from incumbents such as EMC and Virident and is focused on securing placement on procurement lists as customers adopt more flash storage. Pure Storage builds all-flash enterprise storage arrays designed for high-performance workloads such as server virtualization, desktop virtualization (VDI), OLTP databases, real-time analytics and cloud computing. The company today emerged from stealth to launch its flagship Pure Storage FlashArray FA-300 Series. Founded in 2009 and led by Scott Dietzen, Pure Storage is commercializing its FlashArray product for enterprise customers. The company has raised capital to support engineering, operations and go-to-market expansion. To date it has received a total of $55m in funding. The recent financing is intended to accelerate engineering, operations and commercialization activities.

Total raised

$473M

Funding rounds

6

Latest round

Series F

Latest activity

Apr 2014