Pure Watercraft is a Seattle-based company that designs and builds zero-emission, all-electric outboard motors and electric boats and has been developing the technology since 2011. The company has produced efficient, low-maintenance outboards for a variety of boats, including bass boats and rigid inflatable boats. At CES 2022 it unveiled an all-electric pontoon boat with a top speed of 23 mph, capacity for up to 10 people, and options for single or twin Pure Outboard motors paired with a GM battery pack of up to 66 kWh. Pricing starts at about $45,000 for a single-outboard configuration and $60,000 for twin outboards; pre-orders are being accepted and first deliveries are expected in late 2022. General Motors made a strategic $150 million investment for a 25% stake, valuing the company at roughly $600 million and providing a close automotive partner for battery technology. CEO Andy Rebele said the pontoon targets a booming social-recreation market by offering quieter, maintenance-free boating at prices comparable to conventional pontoons. Pure Watercraft develops electric outboard motor systems that deliver the propulsion equivalent of up to 50 HP gas outboards. Its proprietary thermally-managed lithium-ion battery pack is designed for high performance and long life and is said to have the most energy for its weight of any marine battery—about the same as the Tesla Model 3. Customers can buy drop-in replacement motor systems or complete boat packages through purewatercraft.com, including rigid inflatable boats from Highfield Boats, fishing and pontoon boats from Bass Pro Shops, and coaching launches from Still Water Design. The company aims to expand adoption of its solutions and grow its team using new funding. Pure Watercraft was founded in April 2011 and is led by CEO Andy Rebele.

Total raised

$188M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2022