PureCars provides marketing automation and business intelligence software for dealerships and auto groups across the US and Canada. Its platform leverages a data library and proprietary technology to help customers optimize operational efficiency and increase revenue from variable and fixed operations. The company focuses on expanding its product offerings through internal development and acquisitions. Founded in 2007, PureCars is led by CEO Samuel Mylrea and Executive Chairman Jeremy Anspach. The business recently completed a corporate spinout tied to Raycom Media's merger with Gray Television and secured new investment to support growth. PureCars is a Charleston, SC-based provider of technology products to car dealers, founded in 2007 by Jeremy Anspach. It provides consumers with PureCars Value Reports that help them understand the value offered by vehicles they’re considering and assists dealers in promoting the value benefits of their inventory. The reports provide customers with a complete value-focused overview on any pre-owned vehicle including local price competitiveness, in-demand optional equipment, vehicle reliability, and dealer reputations from customer reviews. Dealers can offer customers free PureCars Value Reports on all used inventory directly on their websites. The company raised $5m in equity funding from backers including Gemini Investors and Stage 1 Ventures. PureCars intends to use the capital to enhance and expand its services and product offerings.

Total raised

$5M

Funding rounds

2

Latest round

Series B

Latest activity

Jan 2013