Founded in 2016, PureSpectrum develops and operates a programmatic marketplace and sample-management platform for the market-research industry. The platform combines automation, dynamic allocation, and an AI-driven quality scoring system called PureScore™ to ensure reliable, high-quality respondent data. Customers—including market-research firms, brands, and institutions—use the system to access a broad, global network of survey participants. The company positions itself as a technology layer that streamlines respondent sourcing while maintaining data quality. PureSpectrum’s roadmap emphasizes continued product innovation and greater platform scalability. The leadership team, headed by founder and CEO Michael McCrary, remains in place and retains equity ownership. Although financial metrics such as revenue or user counts were not disclosed, the company’s newest capital raise signals resources for further expansion and R&D.

Total raised

$19M

Funding rounds

3

Latest round

Series B

Latest activity

Apr 2021