PureWow is a NY-based digital media company that specializes in women's lifestyle content across fashion, beauty, recipes, home, entertainment, technology, books and money. Led by CEO Ryan Harwood, the platform uses a native-first approach to branded content and works with brands including Cartier, Ghirardelli, LVMH, PepsiCo, Chanel, H&M, Nordstrom, Fidelity and American Express. The site reaches more than 6 million women monthly. PureWow intends to use the seed proceeds to hire additional editorial staff for new and existing verticals, invest in additional video content, grow readership through data-driven marketing focused on social, search, syndication and subscription, and strengthen tech and product resources. Recent audience growth and its native-first branded-content strategy attracted investor interest in the round. Content covers everything from fashion and beauty to food/recipes, travel, home, tech and books.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

May 2015