Purlin Co. designs, creates, and provides advanced AI-powered technology products for the real estate market. Its client- and agent-facing technology powers systems used by Douglas Elliman's 6,600 agents and 46,000 annual clients. Major brokerages, agencies, lenders, and other companies involved in real estate transactions can use Purlin's products or platform to expand their businesses and create superior client experiences. The company says proceeds from the fundraise will be used to grow Purlin's business, support the success of existing clients, and expand the geographic footprint of its AI products. CEO Giorgi Chigogidze said the raise signals increasing demand for Purlin's products and validates its approach to providing AI-powered applications to major brokerages and agent networks. Purlin's core product is an AI platform that combines machine learning, natural language processing, and image recognition to analyze millions of listing photographs and identify the rooms, features, and styles that will most appeal to individual buyers. The platform personalizes the buyer experience so users see homes they are likely to buy rather than undifferentiated search results, and it allows listing agents to run that same preference engine in reverse to identify active buyers for specific properties. Purlin positions its technology to support the entire homebuying process beyond brokers, with potential applications in escrow, title, and mortgage finance as highlighted by investors. The company closed a $1.5 million seed round from strategic and angel investors and announced a commercial agreement to integrate its technology with a major brokerage. As part of that commercial relationship, Douglas Elliman agreed to have Purlin's technology power systems used by its 6,600 agents and 46,000 annual clients. Leadership—including CEO Giorgi Chigogidze, CTO Ilya Dorfman, and CMO Chris Steege—emphasizes first-party data and AI-enabled experiences to simplify agents' workflows and elevate client service.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2022