PurPics is a software-as-a-service marketplace that connects brands with Generation Z consumers around causes. The company recently released PurPics Insights, which integrates social media data and consumer insights and powers real-time campaign analytics for brand partners. PurPics serves more than 40 brand customers, including Shake Shack, Clif Bar, and Vita Coco, operates on more than 60 campuses, and has helped student organizations raise over $750,000. The startup launched in 2017 and is based in Austin. It closed $920,000 in the most recent funding round, bringing total company funding to $2 million. Leadership says the company intends to continue growing as a go-to platform for brands and the next generation of consumers while increasing its ability to give back.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2020