Purplle is an India-based omnichannel beauty and personal-care platform that sells products across online and offline channels. Founded in 2012 by Manish Taneja, Rahul Dash, and Suyash Katyayani, it became a unicorn in 2022. The company has continued to raise capital consistently despite a broader funding slowdown. Its recent fundraising activity comprises a multi-tranche Series F led by a subsidiary of the Abu Dhabi Investment Authority (ADIA). Existing backers such as Premji Invest and Blume Ventures remain involved, and new investor Sharrp Ventures joined the latest tranche. Purplle benefits from strong investor interest in India’s growing beauty and personal-care market and the rise of homegrown beauty brands. Purplle Group is an Indian omnichannel beauty platform that retails beauty and personal-care products online. The company is described in the article as an omnichannel player in the beauty category. The report states Purplle raised Rs 1,000 crore (about $120 million) in fresh funding. That round was led by a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA). The article does not disclose operating metrics or future plans. No additional investors or financing details were provided in the piece. Purplle is an online retailer selling a wide range of beauty and personal care (BPC) products. Founded in 2012 by Manish Taneja and Rahul Dash, the company operates a platform with over 1,000 brands and five private labels. As of June 2022 it had seven million monthly active users and a stronghold in non-metro cities. Purplle recorded $180 million in gross merchandise value in FY22; revenue from operations grew to ₹219.88 crore in FY22 (up 72% year-on-year) while losses widened to ₹203.63 crore. The company is pursuing an omnichannel “phygital” strategy, planning private-label kiosks and the expansion of physical touchpoints across key metros and tier‑I cities. Management is also looking to acquire a couple of brands to bolster offline presence and private-label offerings. Purplle is an online beauty marketplace that sells a wide range of beauty products across its website and app, listing over 1,000 brands and about 50,000 SKUs. The company employs over 800 people and reported roughly 90% year‑over‑year growth as of 2021. Purplle was founded in 2012 by Manish Taneja (CEO) and Rahul Dash (COO). The business says it will use fresh capital to develop better technology, build private labels, and strengthen its product offering. Since founding, Purplle has raised a total of $215 million and is currently valued at $1.1 billion. Purplle, founded by Manish Taneja and Rahul Dash in 2011, is an ecommerce platform selling beauty products, appliances and cosmetics. The company plans to open its first retail outlet this year as part of an omnichannel push and intends to acquire more startups. Founder and CEO Manish Taneja has said offline stores will help boost brand recognition, customer experience and trust. Purplle has raised ₹257.43 crore ($38M) in a Series D round and previously closed a $140M round in October 2021. Regulatory filings show the allotment of 5,608 Series D1 preference shares at an issue price of ₹4,59,041 per share, with Sequoia investing nearly ₹238 crore. The company is reportedly valued at $728 million, although Business Insider sought confirmation of that figure.

Total raised

$580M

Funding rounds

11

Latest round

Series F

Latest activity

Oct 2024