PYLER is an AI-based digital marketing platform that analyzes visual and textual content using a vision-language model (VLM) to deliver brand safety and contextual targeting. Its proprietary video understanding, vision, and text analysis technologies automatically categorize content into seven categories to help clients improve advertising performance without relying on personal information. The platform serves global and local clients and emphasizes content analysis over personal-data targeting. PYLER plans to use the KRW 10.5 billion Series A proceeds to enhance model development capabilities and to attract more advertisers. The Series A closed in January 2024 with investors including Hyundai Investment Partners, QUAD Ventures, HANSAE YES24 PARTNERS, Helio Investment, and the Gyeonggi Creative Economy Innovation Center. The company is based in Seoul, South Korea.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2024