Qapital is a mobile app that helps users save money through goal-based "rules" and behavioral-economics features. Since launching in the U.S. in 2015, it has amassed roughly 420,000 users who have saved nearly $500 million on the platform. The product suite includes Qapital Spending, a linked Visa debit card, and a budgeting tool called Qapital Weekly Spending Target. The company is expanding beyond savings into investment advisory with a planned product, Qapital Invest, expected to roll out before the end of the year. Dan Ariely serves as chief behavioral economist and helped shape Qapital’s rules-and-goals approach. Qapital positions itself alongside startups like Digit, Acorns and Betterment while aiming to build engaging personal banking products. Qapital is a personal-finance app that helps users set goals and save money by connecting their checking, savings and credit-card accounts. Over the last three years the app has been used to help users set and meet savings goals. The company emphasizes behavioral change and has hired Dan Ariely as its Chief Behavioral Economist to inform product design. With new funding Qapital plans to add traditional banking features including payments and branded debit cards to bring spending and savings together in one product. Adding debit functionality will create a new revenue model through interchange fees, similar to other fintechs such as Chime. The move reflects a broader fintech shift from point solutions toward more full-service banking offerings. Qapital offers a mobile banking app that combines social functions, behavioral‑economics driven automatic savings triggers and traditional products such as bank cards and savings accounts. Users set personal savings targets in the app and Qapital automatically transfers small amounts based on chosen triggers. The service is designed to give customers an overview of savings and direct feedback on financial behavior to encourage smarter spending. Qapital operates on the US market and plans to use new funding to further develop and expand its digital banking service. The company was founded in Stockholm (founders: George Friedman, Erik Akterin and Henrik Wrangel) and emphasizes simple, gamified savings for long‑term targets. The announcement notes Qapital’s mission of helping people “save small, live large.”

Total raised

$46M

Funding rounds

3

Latest round

Equity

Latest activity

Apr 2018