Qogita operates a two-sided wholesale marketplace that targets SME e-commerce retailers and businesses, handling procurement end-to-end including shipping, delivery and a BNPL option for cash‑strapped buyers. The platform pairs a single buyer to multiple sellers and can split orders across suppliers based on stock, price, minimum quantities and fulfilment variables. Qogita launched in 2021 and was founded by Yaniv and Danny Toledano; Manolis Manassakis joined as COO in 2021 and was appointed CEO this year. The company positions itself alongside U.S. player Faire and European Ankorstore, and the article also cites Alibaba as a reference point for B2B wholesale commerce. Management acknowledges the crowded B2B marketplace space and margin pressures but argues its dynamic cart optimisation creates differentiated value. Qogita plans to use new funding to expand into more categories.

Total raised

$87M

Funding rounds

1

Latest round

Series B

Latest activity

Dec 2023