Qriously has built an SDK that lets mobile app developers replace traditional banner ads with short questions, allowing brands to gauge real-time sentiment and then target follow-up advertising based on those responses. The company monetizes on a cost-per-answer model rather than the usual CPM or CPC approaches. Its user experience keeps respondents inside the host app and displays aggregated results, encouraging higher engagement. Beyond brand sentiment polling, Qriously offers tools for app developers to collect in-app feedback and for advertisers to track campaign effectiveness by triggering questions after defined exposure periods. The newest product, called “asQvertising,” shows a question first and then serves an interest-based ad aligned with the answer, letting consumers effectively self-select the ads they see. With offices in London and New York, the company plans to use fresh capital to expand its footprint in the U.S. and Europe and to accelerate rollout of its opinion-targeting products. To date Qriously has raised $5.1 million across seed and Series A funding rounds.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

May 2013