Qualified.com provides a Salesforce pipeline generation platform that turns corporate websites into sales portals by identifying valuable visitors, surfacing buying-intent signals and connecting site visitors to sellers. Its Pipeline Cloud product includes Qualified Signals for intent insights, Qualified for Outbound for seller engagement, Qualified for ABM to convert ad spend, and Qualified Conversations to enable instant sales meetings. The company plans to use new capital to bring the Pipeline Cloud to Salesforce customers around the world. Qualified reported more than 400% revenue growth in the last year off an undisclosed base, fivefold headcount growth, and a net revenue retention rate of 150%. Its customer roster includes Adobe, VMware, Databricks, Fujitsu, Autodesk and GE Healthcare. The company has now raised $163 million in total funding. Qualified is a conversational sales and marketing platform purpose-built for Salesforce Sales Cloud that alerts teams when important buyers arrive on corporate websites and enables live chat, chatbots, voice calls and screen sharing. The company positions the corporate website as a primary digital sales channel rather than just marketing real estate. Qualified closed a record fiscal year with 800% revenue growth and reports a 175% net customer revenue retention rate; customers have cited rapid pipeline impact (OwnBackup >$6M, Gamma >$13M, Bitly 6x pipeline). It recently launched its tenth major platform version, Qualified X, and lists enterprise customers such as Adobe, Matterport, Poly, Sodexo, SurveyMonkey, Talend, Tech Data and VMware. Qualified has expanded partnerships across the ecosystem, including Salesforce, Slack, Microsoft Teams, 6sense, Demandbase, Marketo, HubSpot, Oracle Eloqua, Clearbit, ZoomInfo and Outreach. The company plans to use new funding to fuel product innovation and expand its team, aiming to more than double headcount by year-end. Qualified.com offers a conversational marketing platform built natively for companies that use Salesforce, enabling marketing and sales teams to identify target buyers on their website and start real-time conversations via live chat, chat bots, voice calls, and screen sharing. The platform ties directly into Salesforce to provide a 360-degree view of website visitors and is rated highest in its category on the Salesforce AppExchange. Qualified is built for enterprise reliability and security, with 99.9% uptime, GDPR and SOC2 compliance, and Salesforce ISV certification. Customer results cited in the article include a 10x increase in conversations at ThoughtSpot, a 6x increase in enterprise sales pipeline at Bitly, and more than $2.5M in new pipeline at Gamma. The company was launched in 2018 by former Salesforce executives Kraig Swensrud and Sean Whiteley and this is the third company the duo has built in the Salesforce ecosystem. With the new funding, Qualified plans to more than double headcount across sales, marketing, customer success, and product, and to add AI-driven features including integrations with Salesforce Einstein.

Total raised

$158M

Funding rounds

3

Latest round

Series C

Latest activity

Apr 2022