Quantcast is an audience measurement and analytics company that provides free measurement solutions and a data-driven marketplace for marketers and web publishers. The company recently launched the Quantcast Media Program, a marketplace designed to connect marketers and publishers using accurate, actionable data. Quantcast says its free audience measurement solutions are used on some 10 million websites. Its products are used by media companies including NBC Universal, Time Inc., Hulu.com, CBS Corporation, Fox News, ABC Inc. and Bloomberg. The company will use new funding primarily to support adoption of the Quantcast Media Program. Total capital raised to date is $53.2 million. Quantcast provides a new media measurement service that combines directly measured audience data with panel-based estimates to deliver third-party website metrics for advertisers and others seeking traffic data. Its service competes with comScore, HitWise and Alexa. Participants in Quantcast’s direct measurement program include Fox, CBS, Belo Corporation, AccuWeather, Slide, and IDG. The company closed a $20 million Series B to support burgeoning demand for its direct-measurement audience service and related solutions. Founders Fund and Polaris Venture Partners participated in the round, and representatives from both firms are joining Quantcast’s board. The new funding is intended to support expansion of its direct-measurement offerings and related solutions.

Total raised

$48M

Funding rounds

2

Latest round

Series C

Latest activity

Jan 2010