Quantia’s core product is QuantiaMD, a mobile and web-based physician relationship management (PRM) platform that enables health systems, payers, pharmaceutical companies, and medical device companies to reach, engage and interact with physicians. The platform combines social media, game mechanics and engagement science to convey relevant information, foster discussion, and drive measurable changes in physician behavior. Quantia says QuantiaMD recently surpassed 200,000 physician members and that its U.S. addressable annual market opportunity is between $1 billion and $2 billion. The company positions the product as a way for clients to create revenue opportunities, reduce costs, save time, and improve quality of care by aligning physicians around policy and care-model changes. Management plans to use the financing to accelerate sales and marketing and continue growing the active physician community. QuantiaMD operates an online and mobile content-distribution and networking platform for physicians that features short, narrated presentations, user-submitted content, and validated clinician membership. The company reports over 160,000 registered and validated physicians (about 25% of U.S. practicing physicians visiting in the past three months), more than 500 expert faculty members, and users spending an average of 45 minutes per week on the site. Founded in 2005 and employing over 80 people, QuantiaMD has historically monetized through sponsored content inventory (presentations and videos) and had supported itself on roughly $15 million in outside funding to date. Under new CEO Mike Coyne (hired from Verisk Health), the company is shifting toward becoming a software provider, selling multi-year licensing agreements and client services to health plans and providers. Management projects that this shift and the new capital will help the company double its revenue in 2013.

Total raised

$22M

Funding rounds

2

Latest round

Series B

Latest activity

Sep 2013