Quantifi operates a marketing R&D platform that leverages artificial intelligence and a proprietary Constellation Data Co‑op to help marketers experiment at scale and identify optimal audiences, channels and creative. Its platform coaches marketers by providing insights and recommending next steps based on thousands of experiences and machine learning. Quantifi emphasizes experimentation as a way to turn marketing from gut-driven decisions into a data-backed science. The company was co-founded by R. J. Talyor in partnership with High Alpha Studio and its leadership team holds a combined 60 years of marketing‑tech and advertising experience. Over the past six months Quantifi built an early customer base that includes LIDS Sports Group, Butler University, The Indianapolis Motor Speedway, Syndicate Sales, Menguin and DiscountFilters.com, which have contributed to its proprietary data platform. Quantifi will use the financing to build on its current 10‑person team and accelerate hiring across customer success, product, engineering and sales while continuing product development.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2017