Qwarry builds an advertising targeting solution that does not rely on cookies, using semantic data to insert ads based on the content a user consumes. The technology operates without collecting private identifiers such as age, sex, location, or email address. Founded in 2019 by Geoffrey Berthon and Julie Walther and based in Paris, the company positions its approach as compliant with tighter privacy regimes and an alternative to cookie-based targeting. Qwarry raised €2 million in its latest funding and plans to use the proceeds to open an R&D center in Caen. The startup intends to recruit 30 employees at the new center and to offer advertisers, publishers and media agencies access to Qwarry semantic data within their advertising tools. Management says the semantic approach enables real-time, content-driven ad insertion rather than targeting based on previously collected user data.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2020