R2Net owns JamesAllen.com, a fast-growing online retailer that sells engagement rings, loose diamonds and customizable settings using 360° HD diamond imaging and a virtual showroom. The company offers a curated selection of nearly 150,000 conflict-free, fully certified loose diamonds and hundreds of ring settings, enabling consumers to design personalized jewelry. R2Net also operates an e-commerce and supply-chain platform that connects manufacturers, retailers and consumers and owns brands Segoma, DMarket and Brio Animation Studio. Through Segoma’s global photography centers R2Net produces highly magnified 360° images for display on its marketplaces, reducing the need for traditional brick-and-mortar channels. The business has tripled in size over the last two years as consumers adopted its imaging technology and virtual experience. R2Net plans to accelerate expansion and further disrupt the traditional jewelry retail model while positioning itself as a long-term jeweler for savvy consumers.

Total raised

$140M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2017