Rad operates an online fashion portal that curates hipster clothes and accessories, positioning itself as an online equivalent to Urban Outfitters and focusing on small, hard-to-find brands. The site uses a private-sale-style approach and emphasizes fast turnover instead of traditional seasonality, showcasing many collections per year. Rad targets young women (and some men) seeking edgy but accessible fashion. The company is just under one year old, has attracted 1 million users through viral marketing, and was self-funded while on track to generate €15 million in sales in its first year. Rad is based in Paris and plans to expand internationally, first into the UK and Germany and with a U.S. entry targeted in about two years. Management says the new capital will be used to hire, build logistics, accelerate marketing-driven customer acquisition, and develop production capacities.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2013