Rae is a socially-conscious, women-led wellness company founded in 2019 that offers evidence-based, vegan, non-GMO ingestible supplements free from gluten, artificial preservatives, harmful fillers and colorants. The brand emphasizes affordable formulations across emerging wellness categories including sexual, hormonal and mental health, and pairs products with educational content and a supportive community. Rae expanded rapidly from a 2019 debut to national retail distribution (Target, Amazon, Anthropologie, Thrive Market, Standard Dose and others) while maintaining a growing DTC presence. Demand for its supplements surged following its launch and accelerated during the COVID-19 pandemic; the company was on target for triple-digit growth in 2021. Rae donates 5% of all revenue to Girls Inc. as part of its socially-conscious model. The Series A financing is intended to provide runway to accelerate growth and scale the brand in the ingestible supplement category.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2021