RainFocus provides an event-marketing platform that combines data and content from virtual, in-person, and hybrid events with customer and prospect data to feed marketing and sales. The company centralizes event data that often lives in point solutions, enabling marketers to map customer journeys from awareness through loyalty. CEO JR Sherman describes the product as akin to "marketing automation for events," and the firm uses the tagline "One Platform To Rule Them All." Since the pandemic RainFocus has seen 430% growth in events and reported revenue has doubled; it has recorded more than 5.1 million people using the platform and over 9 million sessions. RainFocus plans to expand its developer team, deepen integrations with marketing technologies, and continue R&D to simplify creating a range of events and tracking engagement. The platform supports both virtual experiences (including one-to-one meetings and keynotes) and physical events, tracking registration, attendance, exhibitor interactions and session participation. RainFocus offers a management platform that lets teams plan, deliver and optimize events from a single dashboard. The system supports rapid event deployment, personalized marketing and comprehensive access to all event data. Founded in 2014 and led by CEO JR Sherman, the company is based in Lehi, Utah. RainFocus intends to use recent funding to accelerate and broaden product development efforts. It also plans to expand its global organization and pursue other strategic initiatives. No operating metrics or revenue figures were disclosed in the article.

Total raised

$100M

Funding rounds

2

Latest round

Series C

Latest activity

Sep 2021