Fits.me sells a Virtual Fitting Room that uses adjustable robot mannequins and thousands of photographs to visualise garment fit, plus a lower-cost Fit Advisor measurement-matching product. The company targets online apparel retailers and has customers including Adidas, Superdry, Pretty Green, Hugo Boss and others. Benchmarks cited: 15%–20% of site users opt into the virtual fitting room, conversion rates double for those users, and returns for those users fall by a factor of 2.5 (Pretty Green cut overall returns from 13% to 3%). With the Series A closed, Fits.me plans to aggressively expand across Europe, scale capacity to support that growth and open a New York office to pursue a U.S. launch later in the year. Management also sees a longer-term opportunity to monetise its growing body-measurement database and to complement its tech with other sizing capture technologies or potential acquisitions. The company is based in London and also has offices in Munich and Paris. Fits.me builds a biorobotics virtual fitting room that lets online shoppers "try on" clothing by showing how different body sizes and shapes fit garments. Its robotic body simulates how clothes fit to help customers select sizes, increase sales and reduce returns for e-commerce apparel retailers. Customers include Ermenegildo Zegna and Thomas Pink (part of LVMH Group). The company has moved its corporate headquarters to London while keeping engineering, operations and production in Tallinn and Tartu, Estonia. Fits.me has received recognition from CNBC Business (Top 20 breakout brands, 2011) and Vogue (Online Fashion 100, 2012). Financially, Fits.me raised an additional €1.5 million in this round, bringing total disclosed funding to €4.1 million after an earlier €1.3 million raise. Fits.me offers a web-based virtual try-on service that lets online shoppers try on clothes before purchasing. The company’s core product focuses on enabling apparel try-on on the web. The TechCrunch article reports that Fits.me has raised $1.75 million. The piece does not include operating metrics such as revenue or user counts. The article also does not describe detailed product roadmaps or future plans.

Total raised

$11M

Funding rounds

3

Latest round

Series A

Latest activity

Apr 2013