Rapt Media builds interactive digital video technologies and a customizable advertising platform that tailors sales pitches to viewer responses. The company holds five patents filed around its technology, with the first filed in 2011. Rapt launched in 2011 after its founders relocated to Boulder and was admitted to TechStars that year. Its initial customer was NBCUniversal. The company has previously raised $4.4 million in seed financing over several tranches. Rapt is integrating with Oracle subsidiary Eloqua and plans to expand its geographical presence by opening offices in New York and Los Angeles. The recent financing will support that expansion and broader market growth. FlixMaster builds a platform that lets content providers create branching, choose-your-own-adventure style video experiences to increase viewer engagement. The system enables multiple storyline options and visual timelines so users can determine how a story plays out. The company has seen adoption from networks for promotional and tie-in experiences, including HBO/Cinemax’s Banshee Origins and a promotional web experience for USA Network’s Covert Affairs. FlixMaster is based in Boulder, Colorado and is a graduate of the TechStars 2011 Summer class. The startup raised an additional $1.1 million and says the funds will primarily be used to hire sales and marketing staff to broaden adoption among networks, retailers, brands, and content creators. It also plans to explore extensions of the platform into enterprise use cases such as training.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2014