Founded in 2024 by Varun Mimani and Manas Tripathi, RARA Barefoot develops performance sneakers built on barefoot design principles such as zero heel-toe drop, wide toe boxes, and highly flexible soles. All products are manufactured in India using locally sourced, high-performance materials, blending evolutionary foot mechanics with modern aesthetics. The company debuted as a direct-to-consumer (D2C) brand through its website and intends to roll out nationally. Looking ahead, RARA plans to enter select multi-brand stores and run experience-driven offline pop-ups in major cities by 2026 while also forging targeted retail partnerships. Proceeds from its recent financing will fund this D2C expansion and scale local manufacturing capacity. RARA’s launch coincides with a domestic sneaker market projected to reach $4.67 billion by 2030, giving the brand a sizeable growth runway. No revenue or user metrics have been disclosed to date.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025