Raythink develops AR head-up display (HUD) hardware and software including OpticalCore® imaging modules and the AR Generator® SDK, focused on automotive and rail smart-driving and cockpit applications. The company highlights proprietary optics, PGU, AR Generator SDK, algorithms, structure and hardware enabling continuous-zoom AR HUD effects and an LBS light-source approach that is in final vehicle certification. Raythink has begun multiple series production deliveries in the passenger-car market and is collaborating with China Railway Signal & Communication on a high-speed-rail intelligent-assist driving system now in system testing. The firm has roughly 200 engineers across international R&D centers and has established a wholly owned subsidiary and an intelligent manufacturing base in Suzhou High-Speed Rail New City, with planned capacity expected to exceed 500,000 units per year. Raythink holds IATF16949 certification, is advancing AEC-Q100 qualification for its LBS light-source module, and has its OpticalCore® module entering production-line buildout. The company is expanding overseas engagement, including exhibiting at the Tokyo Motor Show and pursuing projects with Japanese OEMs and Tier-1 partners. Founded in 2019 and headquartered in Shenzhen, Raythink develops AR HUD hardware, software and algorithms including optics, picture generation units (PGUs) and an AR Generator® SDK. The company offers three AR HUD product lines (AR HUD PRO, AR HUD, and Mini AR HUD) covering 1–3 lanes for high-, mid- and entry-level vehicles and claims automotive-grade mass production capacity. Raythink holds more than 100 invention and innovation patents across AR navigation and driver-safety systems and operates R&D centers in Changsha, Taipei and Bangalore. It recently obtained IATF16949 certification, which the company says lays the foundation for wider mass-production deployment in mainstream vehicle models. Raythink is expanding partnerships with Tier 1 suppliers and has POC projects and bids with name-brand carmakers; it is also collaborating with China Railway Signal & Communication on an assisted-driving solution for high-speed trains. The company plans to accelerate iteration of its technologies and expand headcount and production capacity to seize first-mover advantages in AR display adoption. Raythink develops in-vehicle augmented reality heads-up display (AR-HUD) technology and provides a software development kit (SDK) that integrates maps and service data with vehicle systems. The SDK interfaces with GPS, cameras, sensors, millimeter-wave radar, lidar and other ADAS sensors to enable AR-HUD functionality. Automakers can install the SDK into vehicle systems to support safe navigation, safer driving and provide crossroad reminders. Raythink aims to drive implementation of in-vehicle AR displays in rail transit and passenger car scenarios. The company intends to use recent funding to build a rail transit laboratory, pursue HUD mass production, and obtain automotive-grade certification. Founded in 2019 and led by CEO Ray Lu, Raythink is based in Shenzhen, China.

Total raised

$29M

Funding rounds

3

Latest round

Series A

Latest activity

Nov 2023