Reach is a SocialFi startup building an Ethereum-based protocol and REACH token to reward genuine engagement on Twitter and reduce bot-driven noise. Users create "missions" (for example, engaging with a tweet) that are funded in ETH; 80% of mission funds go to participants and 20% to the Reach treasury for redistribution. The product implements a Reach Score System (RSS) and an effort-based relevancy algorithm to devalue farming and score the thoughtfulness of comments and quote tweets. Monetization plans include offering the protocol as a Discord bot so communities can issue missions and reduce fees by holding specific amounts of REACH. Reach exited beta with about 6,000 users and is set to publicly launch the token and protocol on Monday, Dec 18. The company announced it raised $1 million at a $3 million valuation from pseudonymous Crypto Twitter investors including Seedphrase, Pranksy, Gmoney, and Zeneca.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2023