Reachli (formerly Pinerly) provides a visual content marketing and advertising platform that places relevant in-image ads and tracks image performance across Pinterest, Tumblr, Facebook, Twitter, Instagram and other visually-centered networks. The company offers self-serve advertising and publishing tools and a real-time bidding dashboard where campaigns can start as low as $10 and run up to $10,000. Reachli has assembled a network of over 2,000 publishers (about 500 website owners and 1,500 social influencers) and supports over 80,000 brands, agencies and content creators. Its proprietary relevancy and photo-matching algorithms power in-image ads that the company says can achieve click-through rates as high as 1–4%. Publishers receive a 50/50 revenue split; top influencers on Pinterest have earned $500–$5,000 on campaigns. Going forward Reachli plans to build more native advertising products and improve its ad editor and other tools.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2013