Reactful offers a real-time web optimization platform that uses machine-learning to interpret visitor 'digital body language' (clicks, scrolls, mouse movements) and trigger contextual 'Reactions' to improve conversion. The product provides automated Reaction Suggestions and lets marketers deploy visual changes like tooltips or button animations to address confusion, hesitation or form abandonment. The company exited a private beta started in January 2015 and publicly launched its platform, claiming a median conversion lift of 25 percent. Reactful lists enterprise customers including Kimberly‑Clark and Coca‑Cola and several B2B clients. The company is based in Palo Alto with R&D in Tel Aviv and is led by CEO Jonathan Friedman and CTO Aaron Hakim. It planned to use new funding to grow the team, accelerate product development, and support its customer base.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2016