ReadyPulse operates the Pulse Marketing Suite, a patented digital marketing platform that identifies a company’s most effective brand ambassadors across social networks and recruits and activates them in campaigns. The suite consists of four applications—Pulse Ambassadors, Pulse Stories, Pulse Analytics and LikeitWant.it—and enables brands to elevate ambassador content across digital channels and make that content shoppable. The company reports its social displays are driving 1 billion brand impressions per month and powers programs for over 100 leading brands, including Nike, Adidas, Red Bull, The North Face and Twitter. ReadyPulse says customers often exceed a 10X ROI on their investment. The new funding will be used to expand into additional verticals and geographies and to increase focus on mobile applications as the company scales awareness of inspirational marketing among brand marketers. ReadyPulse provides a marketing suite that identifies a brand’s best digital influencers, actively recruits them as brand ambassadors, and associates social content to product collections. Those collections can be displayed on e-commerce sites, social sites, mobile apps and in-store displays via an API or iFrame. The company is led by CEO Dennis O’Malley and is based in San Carlos, CA. ReadyPulse serves over 60 brands, including GoPro, Reebok, O’Neill, Smith Optics and Red Wing Shoes. Financially, the company closed a $2M Series A to support its operations and growth. In conjunction with the funding, two new board members joined: Todd Warren (Divergent Ventures) and Tom Kelly (former Moxie Software CEO). ReadyPulse provides a Brand Advocate Builder built on a patent-pending behavior analysis platform to help marketers identify advocates, recognize and reward them, and measure content performance and competitive standing. The platform delivers audience and content scoring and behavioral analysis to optimize social media marketing and convert fans into customers. ReadyPulse’s co-founders — Srinivas Penumaka, T Vinod Gupta, and Mihir Vaidya — bring backgrounds at Microsoft and Amazon and built the core platform. The company recently launched the Builder and positions the product for enterprise marketers seeking deeper relationships with influential proponents. ReadyPulse is headquartered in Moxie Software’s Bellevue, WA offices and will operate there. Management changes include naming Dennis O’Malley as CEO to lead growth with Moxie’s support.

Total raised

$7M

Funding rounds

3

Latest round

Series A

Latest activity

Mar 2015