Realeyes develops Emotion AI and computer-vision technology that uses front-facing cameras to measure attention and emotional response of opt-in audiences to digital content on mobile, tablet, and desktop devices. The company’s flagship solution, PreView, is an attention-measurement platform that predicts creative performance and has delivered up to 30% performance gains and a reported 9X return on investment. Realeyes serves over 180 enterprise customers, primarily large advertisers, agencies, and media platforms. The company is headquartered in London, was founded in Estonia, and maintains offices in New York, Tokyo, and Budapest. Management says the new capital will be used to commercialize new emotion-AI products globally and accelerate product development to meet demand from advertisers, publishers, and enterprises. Realeyes builds emotion‑measurement technology that uses webcams, computer vision and machine learning to quantify how people feel and their attention levels while watching video content online. Its solution is used by brands, agencies and media companies to optimize and better target video content. The company plans to use the $12.4M funding to scale across the US and EMEA, grow into Japan and expand its products beyond marketing into smart cities, mental wellbeing and robotics. The round brings Realeyes' total funding to $31.1M. Founded in 2007, Realeyes has offices in New York, Boston, London and Budapest and employs 78 people. Customers include Mars, AT&T, Hershey's, Coca-Cola, agencies Ipsos, MarketCast and Publicis, and media companies such as Warner Media and Teads. Realeyes is a London-based startup that uses computer vision and front-facing cameras to read emotional responses to video and applies predictive analytics to map those responses to ad effectiveness. The company says it has hand-labelled over 15 million frames of naturally occurring emotions with up to seven human assessments per frame and has built a commercial platform around that core measurement technology. Realeyes reports revenues grew 932% over the last four years and counts customers including Coca-Cola, Mars, Publicis, Turner and Oath. The business is roughly 65 people, with more than half of staff in engineering and R&D, and was started by CEO Mihkel Jäätma while he was a student at Oxford. It plans to use new funding to expand engineering and business development, to bring on senior hires such as COO Barry Coleman and a more hands-on role for Maja Pantic, and to pursue applications beyond advertising in healthcare and education. The company stresses an opt-in panel model for testing and positions its measurement approach as a way to gauge ad effectiveness without invasive tracking.

Total raised

$29M

Funding rounds

3

Latest round

Equity

Latest activity

Jun 2019