RealityMine provides mobile market research technologies and consumer analytics by combining proprietary passive behavioral metering on mobile devices, tablets, PCs and home routers with active eDiary and in‑the‑moment survey tools. Its TouchPoints product is available in more than 20 markets and is used by media agencies, creative agencies, market research agencies and media owners for cross‑media audience flows, day‑in‑the‑life insights and understanding consumer journeys. As of December 2015 RealityMine was capturing data from more than 50,000 people representing over 350,000 days of contextual and behavioral data and generating nearly 1,000,000,000 behavioral datapoints per year. The company reported consistent 200% year‑over‑year growth in 2015. RealityMine is headquartered in Manchester and maintains offices in New York, Los Angeles, Chicago, Silicon Valley and Sydney. The company plans to use new funding to advance mobile and cross‑platform measurement and behavioral analytics, open additional markets worldwide and expand services into new industry verticals.

Total raised

$17M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2015