Realoq has launched an MLS platform that provides customized branding and direct access to consumers alongside an existing listings portal. The product targets MLS organizations and individual agents with property listings, web analytics, and lead-management tools. Realoq operates on a subscription model in which an MLS pays a monthly fee per agent and positions the platform as a cost-saving alternative for lead generation. The company says the solution is aimed at MLS organizations seeking a more affordable option and competes with portals such as Zillow, CoStar Group and Move Inc. Realoq was founded last year and has received $3 million in seed funding from TRK Ventures. In June the startup expanded into three new states and is now active in California, Georgia, Florida, Idaho, Texas, North Carolina, Oregon and Washington.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2024