더리얼그룹 operates '리얼리', a global meta-search engine for luxury and premium fashion, and has expanded into sneakers after acquiring Austria-based Sneakers123 in November 2023. The company runs services focused on the U.S., Canada, Japan, Australia and the U.K. Its product approach applies travel search business models like Kayak and Skyscanner to become users' first-destination for premium fashion and sneakers. Co-founders An Seongjun (CEO) and Lee Suchan (CTO) have prior exit and merger experience, including selling SuperRookie to Drama & Company (Remember) and a talent merger with Singapore's VanityTrove (베니티). The company announced a ₩2 billion investment from Horizon Investment and Strong Ventures. The fundraising supports continued category expansion and international operations in major English-speaking and Asian markets. The article cites a Bain & Company (2023) report projecting the global luxury market to reach roughly $577–621 billion by 2030, underscoring market opportunity.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2024