RealScout offers an agent-branded iOS and web platform that lets homebuyers perform narrow, natural-language searches (e.g., “gourmet kitchens”) and receive automated alerts tied to local MLS data. The service is integrated with roughly 15 MLS systems and currently includes about 50,000 active listings. RealScout charges agents $79/month (with bulk pricing available) and has grown its team from 2 to 22 since founding two years ago. Initially focused on the San Francisco Bay Area, it has expanded into other California markets and Seattle, Washington. The company is building tools to better leverage listing and buyer-preference data to help agents convert leads and retain clients. With the new funding it plans to expand marketing and engineering headcount to accelerate market expansion and product development. RealScout builds a listings search engine and agent-facing tools that emphasize granular home attributes and collaboration between agents and buyers. The platform indexes roughly 500 unique characteristics on active home listings to help surface specific, deal-relevant features. Through web and mobile products, RealScout enables agents to collaborate with clients, send natural language email alerts, and use lightweight CRM features to track engagement and leads. The founders launched the company to give agents better search and client-management tools and to improve the dynamic between agents and their clients. RealScout is currently servicing real estate agents in the Bay Area and plans to expand further within California and throughout the U.S. The company intends to use its new financing to continue expanding its listings search engine and product development.

Total raised

$7M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2014