Rebbl makes coconut-milk based, certified organic herb drinks that are soy- and dairy-free, gluten-free, GMO-free, and made without cane sugar, carrageenan, thickeners, gums, natural flavors or agave. The company was launched in 2011 and is led by CEO Sheryl O'Loughlin. Rebbl closed a $20M funding round to support its growth. The company intends to use the funds to grow the team, increase marketing efforts, expand the sales function and enhance R&D. The product positioning emphasizes clean ingredients and allergen-free formulations. Rebbl is based in Emeryville, California. REBBL produces organic coconut-milk elixirs and plant-based Protein drinks infused with adaptogenic herbs such as ashwagandha. Its products are certified organic, vegan, soy- and dairy-free, fair trade and GMO-free. The brand reported more than doubled revenue in 2016, is sold in over 2,500 stores and ranked as the #1 functional beverage in natural grocery stores nationwide per SPINS. In 2016 REBBL launched a plant-based Protein line that is being expanded nationwide after a successful test market and already ranks among the company's top flavors. REBBL highlights awards including BevNET's Best New Product of 2016 and Best Functional Beverage of 2015. The company partners with Not For Sale and donates 2.5% of net revenue to support ethical supply chains and anti-trafficking work.

Total raised

$30M

Funding rounds

2

Latest round

Equity

Latest activity

May 2018